Monday, March 2, 2009

Peters Path Website Launch

We are almost there. The long journey to launching Peters Path online is finally coming to an end as we are about to go live. As a latecomer to the company's creation, but not to launching websites, I've tried to remain cautiously optimistic during the course of the launch. Now that we're almost there, I'm chilling the champagne.

I'm so proud to be a part of this company. Not just because we carry great clothes and accessories, but because of what the company is all about. One of Peters Path's partners and the president of the company, Christine Peters, created Peters Path because she wanted a creative way to bring awareness to and raise funds for various charities, namely Ciudad de Angleles, an organization that runs an orphanage in Mexico. Christine later joined forces with Ronda Balfe, who handles accounts/operations and vendor relations. I was the last partner to join and consider one of the biggest blessings in my life.

While I've been actively involved in charities my entire adult life, I've never had the chance to really make the impact I've hoped for, and I see this as my opportunity to do it. Peters Path is here and we hope we will indeed make a difference!

When customers shop at Peters Path, a portion of each sale goes toward charity. You can choose from the charities we have listed. Eventually, we hope to enable our customers to enter their own charity. We'll also be looking for other ways to help. At a recent fashion expo, we helped raise funds for the Southeastern Firefighters Burn Foundation by designing an exclusive t-shirt for the show. Firemen from Southside Fire modeled the shirt during their fashion show and sales from the shirts directly benefitted the burn foundation.

We are excited about our new path and hope to meet all kinds of great people along the way, who will join us in our efforts to make a difference in the world. Visit us at

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